Reason for Change
No matter where our success stories begin, each and every one of them starts with our inspiration to keep on changing for the better. And there is one reason for this aspiration: People. They have been shaping our vision; setting our course and helping us navigate towards our goals.

The top 100 patent owners in the world

Inspired by the smart generation

We believe that every single person’s contribution counts towards changing the world for the better. This is why the smart generation is our greatest source of inspiration: We get inspired by people’s ever-changing needs and life-styles and strive to meet subsequent demand with the best and most beneficial solutions.

The brand that speaks the language of the people

The story of Beko

Beko set out in 1955 – with a single washing machine. And with one goal: To bring smart products to everyone. Today, we are the second largest brand within the European white goods sector. Since our first day in 1955 one leading principal has guided Beko: Change for the better. Consequently the story of Beko has been a story of constant, positive change. And this desire to innovate – for the good of our customers and our environment – has already brought us a long way

The second largest brand within the European white goods sector

We changed our logo for the sake of “change for the better”.